Monthly Archive:: septiembre 2014

Messi is the star of Fifa 15

Lionel Messi is the global ambassador and face of the popular EA‘s game Fifa 15. The game was released in the UK on the 26th of September (with Eden Hazard on the cover) and

Dos Santos’ brothers ready to have a positive impact

Villarreal has managed to reunite (on a football pitch) Dos Santos‘ brothers for the first time since they left México DF to go to Barcelona when they were only 12 and 11 years old.

Zinedine Zidane becomes a football gladiator

Adidas is one of these brands that make the best of their ambassadors. The brand understands perfectly the benefits of using brand ambassadors and use all of them intensively. We’ve seen former players like

Watch specialist Cecil Purnell welcomes Carlo Ancelotti

Real Madrid’s manager Carlo Ancelotti has been hired as a global brand ambassador for Swiss watch brand Cecil Purnell. The manager has signed a three-year deal to endorse the brand and assist in the

Neymar Jr. and Jr-er together in front of the camera

Neymar Jr. is a superstar and a Brazilian icon. This time, the fashion brand Lupo, included the player’s son Davi Lucca (3 years old) in the brand’s latest campaign. Neymar and son have posed together

Ronaldo is looking for revenge

It all came about after Brazilian football legend Ronaldo challenged his fellow PokerStars ambassador Rafa Nadal to a live head-to-head poker game. It goes without saying that Rafa accepted the challenge. He actually won

Andrés Iniesta and Arcos together one more time

The football star joined Arcos, once again, to promote the brand, which is originally from Albacete like Iniesta. The player took part in a photo shoot session where he conceded an exclusive interview and

Raheem Sterling’s a “Playful Creative” according to The Sims 4

Liverpool’s sensation is chosen to promote The Sims 4 EA chose Raheem Sterling to promote their newest release, the latest version of the popular game The Sims. The promotional activity included a photo shoot

Gerard Piqué and Neymar Jr. have some skills

Just as the brand did with Cristiano Ronaldo, Andrés Iniesta or Wayne Rooney, this time Gerard Piqué and Neymar Jr. are the ones who become cartoons to promote Nike‘s latest products. As two of

David Beckham spotted in New York’s Fashion Week

The former soccer player, who has been an ambassador of Belstaff for a while, was in town to support his wife, Victoria, as she showed her women’s collection, but a few days layer it

Pelé and Shell reveal a player-powered football pitch

Brazilian football legend Pelé keeps confirming with his endorsement deals that former players are also a first choice for brands. Shell and Pelé have recently unveiled a player-powered football pitch in the heart of Rio

Cristiano Ronaldo makes the best of social media

Portuguese star, Cristiano Ronaldo, is the perfect example of how to make the best of social media. He could set up an example of best practices and how to successfully engage with fans. In

Deco and Tiger Beer take the streets of Singapore

Tiger Beer reunites Portuguese stars to promote the brand’s football tournament The fourth edition of the regional football tournament was kicked off in style by Asia Pacific Breweries’ Head of Marketing, Mr Rene de

Aaron Ramsey moves towards a modelling career

Aaron Ramsey‘s startling emergence as one of the best box-to-box midfielders has forced the worlds of football and fashion to sit up and take notice. This month’s Urban Active – free with the October

Cristiano Ronaldo doesn’t crack under pressure

Cristiano Ronaldo is one of the proud ambassadors of watch maker Tag Heuer and the player’s been included in the latest campaign by the brand. In the brand’s latest advert “Don’t crack under pressure”

Managers grabbing endorsements just like players

When José Mourinho arrived in Spain to manage Real Madrid in 2010 no one was used to a manager keen on capitalizing media headlines and paper covers, in a strategy that would result not

Cristiano Ronaldo has fun in Jarama

Cristiano Ronaldo could improve his driving skills thanks to one of his newest endorsers, Tag Heuer, and the English F1 driver Jenson Button. Cristiano attended an event organized by the timing brand in the

Nobody escapes the #icebucketchallenge

The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, has been the biggest viral phenomena of the year and it proves how powerful Social Media can be. It’s a challenge that consists

Neymar Jr. gets his own show

There is no doubt that Neymar Jr. is one of the biggest football celebrities of the moment and his portfolio of partners and sponsors is a great example. Not only he has several sponsors

Luis Enrique is IN

Not only football players attract the attention of media and fans. Managers are also key for media and for the industry in general. FC Barcelona’s manager, Luis Enrique, is one of the coaches that